I am a digital marketer intent on driving data-enabled sales growth and productivity. I have a decade’s worth of experience in integrated marketing communications. I am passionate about delighting customers and I love what I do.

Learn more about my:

• Professional Experience
• Education
• Software
• Skills

Professional Experience

Digital Marketing Manager, Grundfos

July 2015 to present | Greater Kansas City Area

• Lead digital marketing team of two in executing best practice strategy for successful demand generation, lead nurture, scoring, segmentation and lead lifecycle management
• Build database of end users (230,000+), delivering approximately 1,500 MQLs to sales per month and maintaining a MQL-to-SAL opportunity rate of more than 70%
• Fuel sales with $1.6MM in marketing-attributed revenue and $5MM in quotations YTD
• Use real-time data to optimize digital campaigns and consistently outperform IBM benchmarks for email marketing
• Implemented SLA and lead management tool to improve channel partner engagement with MQLs, increasing lead contact rate by more than 200%
• Project managed eCommerce pilot for industrial parts and development of Grundfos WellConnect app to digitize groundwater drillers’ business operations

Content Marketing Manager, Grundfos

November 2014 to June 2015| Greater Chicago Area

• Led the strategic direction and creation of content to be marketed via email, landing pages, digital ads and traditional methods
• Developed short- and long-term vision for Grundfos America’s content portfolio that focuses on attracting and nurturing new sales leads, and increasing share of wallet among existing customers, through digital marketing automation
• Led project management of content creation, including annual planning and development, by directing cross-functional teams
• Defined a strategic, customer-focused message and value proposition for each business segment and ensure that content pieces support this message

Public Affairs Officer, Grundfos

March 2013 to October 2014 | Greater Chicago Area

• Introduced new and creative approaches for communications content designed to expand Grundfos brand awareness among target audiences
• Coordinated the writing, editing and distribution of all company press releases and opinion-editorial submissions
• Created strategy and messaging for Grundfos USA’s social media presence on Facebook, Twitter and Google Plus
• Monitored and addressed online discussions, engaging with followers and ensuring responses align with corporate messaging
• Planned, wrote and published a quarterly staff magazine
• Managed and crafted news content for intranet and external website, grundfos.us
• Participated in the process of developing comprehensive communications plans for each business unit
• Wrote executive speeches as requested
• Managed development, distribution, and maintenance of all print and electronic collateral including newsletters, news releases, media materials, and events
• Developed and leveraged relationships with editors and publishers of key industry trade journals
• Supported government relations and lobbying effort initiatives on behalf of Grundfos USA
• Managed public affairs calendar with accurate planning for integrated marketing communications campaigns
• Ensured all marketing communications aligned with North American and global corporate strategy
• Develop and maintained internal communication mechanisms to ensure all North American locations aware of regional activities
• Collaborated with senior leadership to develop and refine Grundfos’ core messages to ensure organizational consistency

Communications Officer, Grundfos

August 2011 to March 2013 | Greater Kansas City Area

• Developed internal and external communications strategies
• Wrote news releases, media alerts and fact sheets on product launches, company events and corporate news
• Pitched media kits and opinion-editorial submissions to trade media and general publications
• Wrote and managed editorial content for staff magazine and company intranet
• Analyzed, monitored and crafted messages for Grundfos social media presence on Facebook, Twitter and You-Tube., increasing Facebook fans and Twitter follower by more than 200 percent since March 2012
• Shot and edited photos and video for internal and external communications purposes

Please see LinkedIn for additional experience.

Education

Northwestern University

Master of Science, Integrated Marketing Communications
September 2012 to June 2015 | Evanston, Ill.

• Recipient of the 2015 Stanley Tannenbaum Memorial Award for highest cumulative grade-point average in recognition of scholastic achievement and promise of success in marketing communications.
• Second place in National NetBase Competition sponsored by Coca-Cola to develop a social media strategy using consumer insights elicited from social listening.

University of Kansas

Bachelor of Science, Journalism and Bachelor of Arts, Spanish
August 2007 to May 2011 | Lawrence, Kan.

• Member of the Honors Program, Honor Roll, Phi Beta Kappa Honor Society, Sociedad de Honor, Global Awareness Program, Center for Community Outreach and the University Daily Kansan
• Recipient of the Watkins-Berger scholarship, Roger N. Wooldridge scholarship, Howard S. Bressler scholarship, Thomas J. McGrath scholarship and an Honors Research Development Grant
• Public relations and marketing internships with Barkley Integrated Marketing & Ad Agency, Ewing Marion Kauffman Foundation, and PKD Foundation

Software

Marketo, Magento, Adobe Creative Suite, Adobe Experience Manager, Adobe Analytics, Google Analytics, Wrike, Microsoft Office Suite, Microsoft Sharepoint, WordPress, LeadMethod

Skills

Integrated Marketing Communications (IMC), digital marketing, marketing automation, email marketing, lead management, revenue attribution, corporate communications, public relations, organic and paid social media marketing, project management, copywriting, public speaking, basic HTML, fluent and literate in Spanish